摘要
彭祖养生文化具有多重价值,彭祖品牌蕴藏巨大商机。徐州是彭祖文化的发源地,人文地理和自然条件具备发展彭祖养生产业得天独厚的优势。徐州发展彭祖文化产业要以"养生长寿为灵魂,彭祖功夫为纽带,性文化博物馆为看点,彭祖园为基地,养身旅游为名片,编撰彭祖文化读物为突破口,做大做强无形资产为主业,中老年人群为市场定位"。打造徐州成为有特色、有看点的养生名城和区域性旅游中心城市,打响"要长寿到徐州"的旅游名片。
Pengzu Health culture has multiple values and PANG brand bears tremendous business opportunities. As the birthplace of Penzu cuhure, Xuzhou has unique advantages of human geography and natural conditions for the development of Pengzu health industry. PANG Xuzhou development of cultural industries should take the health and longevity as the soul, PANG Kongfu as the link, sexual museums as the watching focus, PANG Park as the base, self- cultivation tourism as business cards, books compiled with PANG culture as a breakthrough, the bigger and stronger intangible assets as the main industry and the elderly population as market positioning to make Xuzhou a health city of people of longevity and a regional tourist center with characteristics and eye -catching spots.
出处
《扬州大学烹饪学报》
2011年第1期25-29,共5页
Cuisine Journal of Yangzhou University
基金
徐州市文化局科研重点课题(XZWH2009.ZD05)
徐州市科技情报研究课题(徐科情2010.52.06)
关键词
彭祖
徐州
饮食养生
饮食文化
Pengzu
Xuzhou
dietary health
cuisine culture
作者简介
蔡莉娴（1956-），女，江苏徐州市人，徐州工程学院图书馆副研究馆员，从事文化信息传播与利用研究
王德义（1950-），男，江苏徐州市人，徐州日报社高级编辑，从事文化、新闻等研究。
