摘要
中越两国的中医药交流源远流长,中越社会经济发展的差异性和文化的相似性,造就了我国中医药在越南市场上的巨大商机。我国中医药产业必须把握机遇,加强品牌建设,寻找合法途径,重点开拓越南中医药市场。
The history of exchange of traditional Chinese medicine between China and Viet Nam follows a long course of development from the remote past. The differences of social economic conditions of the two countries and the similarities of their cultures have created an enormous opportunity for the development of traditional Chinese medicine in Viet Nam market. Chinese medicine industry must seize the opportunity to strengthen the trade links, promote brands, seek lawful channels of business, and finally focus on locating the market for the traditional Chinese medicine in the country.
出处
《战略决策研究》
2011年第2期80-84,共5页
Journal of Strategy and Decision-Making
关键词
传统医药
巨大商机
沟通渠道
品牌建设
traditional medicine, enormous opportunity, channel of exchange, brand building
作者简介
郭楚，男，广东省社会科学院国际经济研究所研究员。（510610）
