摘要
在消费社会中,旅游消费是典型的符号化消费。旅游符号价值产生于旅游资源多重属性与旅游者多元需求的有效对接,依赖想象、理念、文化、艺术、情感等非物质元素的注入,创意因此成为旅游发展的重要动力。旅游创意是基于旅游价值创新的异态混搭(元素组合),涉及旅游发展战略、资源开发、吸引物建设、服务与设施、活动设计、项目规划策划、产品设计、市场营销、企业经营与管理等领域,具有创造性、内隐性、关联性、体验性、增值性等基本特征。为了推进区域旅游经济的持续发展,必须高度重视旅游创意的"引信"作用,培育创意型旅游人才、社群、企业、园区和城市。
In the mass consumption society, tourism consumption is a typical symbol consumption. Tourism＇s symbol value grows out of tourism resources＇ multiple attributes and tourism multi-demands＇ effective docking, which depends on bringing in some immaterial elements, such as imagination, ideas, culture, art, emotion, etc. As a result, creative thought becomes the important power to boost tourism development. Tourism creative thought is the reset of different elements related to the tourism value innovation. It covers some fields such as tourism development strategy, resource development, attractive building, service and facilities, activity design, project plan, management, and so on. It＇s creative, hidden, correlative, experiential and accrued. For the sustainable development of the area tourism economy, we must pay much attention to the ＂fuze＂ role of tourism creative thoughts; bring up creative talents, communities, enterprises, gardens and cities in point of tourism.
出处
《北京第二外国语学院学报》
2011年第1期26-33,16,共9页
Journal of Beijing International Studies University
关键词
旅游创意
符号消费
异态混搭
价值创新
基本特征
引信理论
tourism creative thought
symbol consumption
reset of different elements
value innovation
basic characteristics
Fuze Theory
作者简介
李庆雷（1978～），男，山东东平人，讲师，华东师范大学资源与环境科学学院博士生，主要研究方向为旅游规划、策划与创意。
