摘要
从包装在商品流通中的作用入手,分析归纳了在消费主义思潮影响下,包装功能的过度延展以及由此产生的现状,并结合金融危机所引发的社会、经济新特点,论述了后金融危机时代消费市场双方、人类社会责任对包装功能的新要求。并在此基础上,提出了从包装设计伊始,更新设计理念、树立设计新准则进而实现包装从"过度"到"适度"的解决策略。
Starting from the function of package in the commodity circulation,it analyzed and concluded the excessive extension of packaging function and its current situation as affected by the consumerism trend.Combined with the new social and economic characteristics triggered by financial crisis,it described new requirements of both parties in the consumption market and human society to the packaging function in the post-crisis era.On this basis,it proposed solutions to realize packaging from the ＂excessive＂ to the ＂moderate＂ by refreshing the design philosophy and establishing new design principles from the very beginning of packaging design.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第2期86-89,98,共5页
Packaging Engineering
关键词
消费主义
过度包装
后金融危机
绿色设计
consumerism
excessive packaging
post-financial crisis era
green design
作者简介
杨路（1974-），男，江苏人，江南大学硕士生，主攻视觉传达设计。
