摘要
从准确把握市场、发挥编辑自身的专业优势、把握读者对象、培育和维护作者资源、平衡风险和收益、努力形成品牌、提升服务七个方面,结合自己的工作实践,就如何提高图书策划成功率提出一些建议。
Connected with the practice,this paper put forward some suggestion on the promoting the success of topics selection.There are seven aspects as follows： to control the book market correctly,to give full play to the professional advantage of editor,to know more of reader,to Cultivate and Maintain resource of author,to balance the risk and income,to create a name brand and to improve the service quality.
出处
《太原大学学报》
2010年第2期66-67,共2页
Journal of Taiyuan University
关键词
“转企”改制
选题策划
图书品牌
reforming into enterprises
planning selection of topics
book brand
作者简介
梁爱荣（1971-），女，北京人，中国农业大学出版社策划部编辑。
