摘要
通过对安全防范心理的内涵揭示,描述了农产品消费者行为具有习惯性、周期性、容易从众购买等行为特征,分析了引发安全防范心理的主要因素,并从消费者价值观、消费模式、消费方式及消费者福利方面指出其对农产品消费者行为的影响,在此基础上分别从农产品消费者、生产经营者和政府的视角,提出农产品消费者要更多搜集产品信息,增强维权意识;生产经营者要加强农产品品牌建设;政府部门要加强农产品的安全体制机制建设和质量安全信息管理等对策及建议。
Through the connotation revelation of safe guard psychology,this study demonstrates the characteristics of agricultural product consumers＇ behavior,including habituation,periodicity and conformability.Main factors initiating safe guard psychology are explored.Then the study makes an analysis of the impacts of the consumers＇ consumption values,modes and manners on agricultural product consumption behavior.Accordingly,some suggestions are provided： ① consumers should collect more information of agriculture products and enhance their consciousness to safeguard their legal rights;② producers/manufacturers of agriculture products should build up and maintain good brands;③ government authorities should strengthen the establishment of safety systems of agricultural products,management of quality and safety information etc..
出处
《四川农业大学学报》
CSCD
北大核心
2010年第2期252-257,共6页
Journal of Sichuan Agricultural University
基金
四川省农村发展研究中心课题(CR2110921)
关键词
农产品消费者
安全防范心理
消费者行为
agricultural product consumer
safe guard psychology
consumer behavior
