摘要
当前,大学生思想政治教育面临教学内容变化、教学模式运用、教师角色定位等困境。由于广告宣传具有贴近受众,攻心为上;语言精练,说服力强;关注人的情感,体现人文关怀;尊重人的价值,体现文化内涵等独特优势,更多地为大学生所关注。新形势下借鉴广告宣传的特点与优势,开展对大学生的思想政治教育,这是走出当前困境的有益尝试。
The university students ideological political education is facing the plight of the change of teaching contents during the transform of society,the application of teaching model and the changing of position of teacher＇s role.Advertisement propaganda closes to public and takes advantage of other people＇s psychology;it has refined language and intense convincing;it pays close attention to the emotions of people and reflects the humane consideration;it respects value of people and reflects connotation of culture etc.It is valuable to refer the quality and the advantage of advertisement propaganda and propel the ideological political education of university students,so let the ideological political education moves away from plight.
出处
《常州信息职业技术学院学报》
2010年第1期72-74,共3页
Journal of Changzhou College of Information Technology
关键词
思想政治教育
广告宣传
大学生
the ideological political education
advertisement propaganda
university students
作者简介
万艳玲（1977-），女，讲师，硕士，从事研究方向：思想政治教育
