摘要
从美学角度出发,阐述了趣味审美的历史演变和趣味性广告的审美特征,并结合实际案例探讨了趣味性广告的应用与诉求,继而提出趣味性广告的美学趋势:商品的感性诉求趋向,以及娱乐化、戏剧化也成为未来广告发展的趋势之一。
From an aesthetic point of view,expounded the historical evolution of aesthetic taste and aesthetic characteristics of interesting ads,combined with practical case study of the interesting advertising applications and interesting advertising demand.On this basis,fun advertisement concludes with the aesthetic trends：commodities tend to emotional appeals,as well as entertainment,and drama has become one of the development trend of future advertising.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第8期75-77,共3页
Packaging Engineering
关键词
趣味
广告创意
审美
美学
interest
advertisement creativity
aesthetics
esthetics
作者简介
陈晓环（1975-），女，西安人，中国人民大学博士生，北京工商大学讲师，主要研究方向为艺术设计和应用美学。
