摘要
在调查了解市场文化整体趋势基础上,分析和研究产品和市场具体现状,提出客家旅游产品从包装设计要素方面着手,有取舍地借鉴和运用其相关的设计要素,提升产品文化的品位与艺术内涵,通过视觉和触觉传递给消费者传递优质土特产品信息,提升包装设计的创意品位,以提升客家特色产品整体形象,使客家产品包装开发设计既与市场同步,又能保持自身的文化特色。
It earnestly analyzes the current situation of the products and the market, pointing out that Hakka tourism products should begin with the package design, optionally use relevant design factors as a source of reference to improve the cultural taste and art connotation. Furthermore, originality quality of package design should be improved to pass the information of excellent specialties to the consumers through the senses of vision and touch. Only in this way, can the whole picture of Hakka specialties be upgraded to make sure that package design of Hakka tourism products keeps pace with the market as well as keeping its own cultural feathers.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第12期220-222,共3页
Packaging Engineering
基金
赣南师范学院社会科学研究2008年立项课题(08kyw16)
关键词
客家
旅游产品
包装设计要素
视觉和触觉
Hakka
tourism products
package design factor
the senses of vision and touch
作者简介
李艳（1976-），女，江西赣州人，赣南师范学院教师，主要从事广告设计，客家工艺美术的教学和研究。
