摘要
规模经济产生于企业生产规模的扩大而带来的单位产品生产成本的降低,文化产业规模经济形成的原因有文化产业专业分工和协作的经济性、技术开发的规模效应、制度创新的保证作用和管理创新的激励作用。对文化产业来说,利用规模经济的效应,通过重组并购迅速扩大经营规模已成为文化企业增强竞争优势的必由之路。文化企业的重组并购主要包括横向并购、纵向并购和混合并购。提升我国文化产业竞争力,应以培育有竞争力的文化企业集团为重点,大力推动文化企业的重组并购,促进文化企业生产效率的提高和生产成本的下降,实现文化产业的规模经济效应。
Expanding of enterprises＇ production scale will reduce unit product cost and thus cause the scale economy come into being. The reasons that formed the scale economy of cultural industry are the economical efficiency of specialized division of labor and coordination in cultural industry, scale effects of technology development, ensuring effects of system innovation and stimulation effects of management innovation. For cultural industry, utilizing the effects of scale economy and expanding operation scale by through regrouping and merger ＆ acquisition has become the only way to enhance cultural enterprises＇ competitive advantages. Cultural enterprises＇ regrouping and merger ＆ acquisition mainly include horizontal merger acquisition, vertical merger ＆ acquisition and mixed merger ＆ acquisition.
出处
《河南大学学报（社会科学版）》
CSSCI
北大核心
2009年第6期78-85,共8页
Journal of Henan University(Social Sciences）
基金
河南省政府决策研究招标课题"文化产业组织研究"(B017)阶段性成果
关键词
文化产业
规模经济
企业并购
cultural industry
scale economy
enterprise merger ＆ acquisition
作者简介
王乾厚（1968-），男，河南永城人，武汉理工大学管理学院博士生。
