摘要
没有足以使违法者畏惧的处罚,法律就丧失了它应有的尊严。治理虚假广告必须使违法者多种维度的利益受到损害,且强度适当。只有使违法者的可得利益受到来自法律最大限度的约束,使其利益损失达到最大化,才能使违法者无利可图,最终达到根除虚假广告的目的。
If it hasn＇t have the fearful punishment to the offenders,the law will lose its dignity and authority.To administrate the false advertisements,we must deprive the offenders＇ benefit in all angles and the punishments should be intensity enough.Only if the offenders＇ benefit is so strickly deprived by law that they must maximally lose their benefit,the goal of eradicating the false advertisement will be achieved finally.
出处
《湖北第二师范学院学报》
2009年第9期61-62,127,共3页
Journal of Hubei University of Education
关键词
虚假广告
利益最大化
法律责任
广告治理
exaggerated advertisement
benefit maximization
legal liability
作者简介
张蔚（1984-），男，河北张家口人，硕士研究生，研究方向为经济法和公司法。
