摘要
面对日益增长的图书馆市场,在日趋激烈的图书馆团购市场的竞争中,新华书店的市场份额不断下滑。新华书店必须加快改革,在完善基本的技术应用和服务的基础上,对图书馆资料库的建设提供有针对性的服务,利用品牌优势,力争在市场竞争中立于不败之地。
While the book retail market is in a prolonged recession, Xinhua Bookstore is losing its share in the library market because of the intensified competition. To survive and thrive, Xinhua Bookstore should accelerate the reform process, improve its service and technology infrastructures, provide individual solutions for libraries, employ the well-established brand of Xinhua Bookstore.
出处
《出版科学》
CSSCI
2009年第6期77-78,101,共3页
Publishing Journal
关键词
新华书店
图书馆市场
服务
品牌
Xinhua Bookstore Library market Service Brand
作者简介
迟雲，武汉大学信息管理学院2005级博士生。
