摘要
体育文化产业作为文化产业的重要组成部分,发挥着其他文化产业所不能替代的重要作用。我国体育文化资源丰厚,为其产业的发展奠定了良好的基础。中华武术不仅仅是一项体育运动,而且承载着有中国特色的传统文化。本文从文化产业的角度研究如何提高武术文化的竞争力,全面分析武术文化产业发展的现状,提出发展武术文化产业,需要创建有实力的武术文化产业运作公司,进行武术文化产业间的行业整合,采用多种模式经营方式,开拓武术消费的国内外市场,积极引导全世界人民从事武术娱乐、健身等消费,在全球范围内推广武术运动和中国传统的武术文化,吸引更多的人群练习武术,提高武术文化的竞争力。
Sports cultural industry is a important ingredient of culture industry, and educe great effect on the development of our culture industry. Chinese wushu is a traditional sport movement, also bear the weight of idiomatical traditional culture. This article Study from the view of culture industry on Chinese Wushu culture how to promote its competition ability, analyze across-the-board the state quo of the Chinese Wushu culture＇s development, in order to find more opportunity for Wushu industrialized. Prefer if we want to develop the wushu industry, we might build a efficient Wushu culture company, multiple model management, reclamation Wushu nation and inter national consume markets, spread Wushu and Chinese traditional culture, in this way we can elevate the Wushu culture competition ability.
出处
《巢湖学院学报》
2009年第3期121-124,共4页
Journal of Chaohu University
基金
巢湖学院科研启动基金项目
关键词
文化产业
武术
武术文化
竞争力
culture property
Wushu
Wushu culture
competition ability
作者简介
王家忠（1972-），男，安徽巢湖人，博士，副教授。研究方向：武术文化。
