摘要
以差别阈限为理论指导,依据人对事物的识别模式,从产品的特征线和特征面、色彩、质感诸要素入手,探讨如何准确驾驭品牌间的特征差异性和自身品牌特征的继承性,以及如何合理控制阈限之上和阈限之下的特征差别,从而塑造易于辨识的产品特征,确保用户对品牌产品的敏锐感知,提高产品的市场认可度。
Based on the theory of Just Noticeable Difference （JND）, the design factors of lines, planes, colors and textures for the products are studied from the views of differentiating brand features by human. The application of brand differentiation and inheritance, and the control of brand characteristics between upper and lower threshold values are discussed. This is helpful to easily create identifiable brand features, to ensure users＇ sharp awareness towards market, and to improve the acceptance of the brands.
出处
《工程图学学报》
CSCD
北大核心
2009年第4期146-149,共4页
Journal of Engineering Graphics
关键词
工业设计
产品设计要素
差别阈限
产品特征辨识
industrial design
product design factors
just noticeable difference （JND）
brand identification
作者简介
吴绍兰（1964-），女，福建厦门人，副教授，主要研究方向为工业设计。
