摘要
农产品品牌化是农业标准化、组织化、产业化的延伸和高级发展阶段,是联系农业生产和农产品市场的桥梁,是把产品优势和资源优势,转变为商品优势和市场优势,从而获得良好而持久的经济效益的最直接途径。文章在借鉴吸收前期研究成果和山东省农产品品牌发展现状实际调研的基础上,全面、系统地分析了我国农产品品牌发展现状、存在的问题,提出了今后我国农产品品牌发展应当采取的战略措施。
Brand of agricultural products are the extension and advanced stage of development of agricultural standardization, organization and industrialization. Agricultural production link to agricultural market through the agricultural products brand. And agricultural products brand are the most direct way that product advantages and resources advantages transforms into advantages and market advantages merchandise in order to farmer obtaining good and the lasting economic efficiency. In this paper, preliminary research results from the absorption and brand development of agricultural products in Shandong Province actual status of research on the basic, the systematic analysis of thet present situation of China＇ s agricultural products brand, existing problems, the strategic measures of the future development of China＇ s agricultural products brand should be taken.
出处
《乡镇经济》
2009年第7期93-97,共5页
Rural Economy
基金
山东省软科学课题"山东省农业品牌发展战略研究"(2008RKA173)
关键词
农产品
品牌
战略
agricultural products
brand
strategy
作者简介
崔茂森（1964-），男，山东东明人，教授，硕士生导师，研究方向：农产品品牌建设。
