摘要
运用数理分析法、逻辑分析法和传播学的"内容分析法"分析我国体育大众传播中的"泛娱乐化"现象。从体育泛娱乐新闻报道产生的机制、传播者、受众以及体育媒体等角度进行解析,认为体育大众传播的泛娱乐化是众多体育媒体对受众病态心理做出的呼应,体育新闻的娱乐价值已经脱离了体育娱乐本质。
By using the methods of mathematical analysis, logical analysis and ＂content analysis＂, present pan-recreationalized phenomenon of China＇s sports mass media was analyzed. By analyzing the productive mechanism, propagator, receiver and media, it was found that catering mass receivers＇ abnormal psychology was the main reason of Pan-recreationatized tendency in China＇s Sports mass media. It was indicated that the recreational value of sports news had already obeyed its essence.
出处
《武汉体育学院学报》
CSSCI
北大核心
2008年第4期30-34,共5页
Journal of Wuhan Sports University
关键词
体育新闻
传媒
大众传播
泛娱乐化
解析
sports mass media
pan-recreationatization
pan-recreationalization
interpretation
作者简介
吴文峰（1974-），男，福建福安人，讲师，研究方向：体育社会学、体育传播学。
