摘要
经济全球化为企业进行对外贸易带来了巨大的发展空间和前所未有的机遇。中国作为世界贸易组织的成员国,拥有了更多参与国际市场竞争的机会。而在国际贸易中,文化环境是极其重要而又容易被忽视的因素,当今世界各国文化相互交融与发展,而文化的传播与交流又要通过一定的方式,其中媒体、政府以及对外贸易自身都发挥了积极的作用。中国对外文化交流与文化贸易存在一定的问题:缺乏品牌文化产品、观念滞后,缺乏创意思维、缺乏国家战略与支持等。因此扩大对外贸易中的文化交流,推动中华文化走向世界刻不容缓。
Economic globalization has brought the ample development and an unprecedented opportunity for the foreign trade enterprises. China, as a member of the World Trade Organization, has more opportunities to participate in the international market compatition. However, in international trade, cultural environment is extremely important and easily overlooked factor. Nowadays the world culture is exchanging and developing mutually, and the dissemination and communication of culture must adopt certain way, such as, the media, government and foreign wade itself played a positive role. There are some problems in china＇ s foreign trade. For example, a lack of brand culture products, and concepts lag, lack of creativity, lack of national strategies and supports. So it is urgent to increase cultural exchanges in the expansion of foreign, and promote the Chinese culture to the world without delay.
出处
《技术经济与管理研究》
2008年第2期88-90,共3页
Journal of Technical Economics & Management
关键词
文化交流
文化贸易
文化传播
Cultural Exchange
Cultural Trade
Cultural Dissemination
作者简介
刘国华（1963-），男，安徽怀宁人，副教授，主要从事日本的公共外交、对外投资研究，科技与经济外交以及对外贸易与文化交流研究；
张小龙（1978-），男，安徽宿州人，硕士研究生，研究方向：日本对外投资、经济外交、科技外交与非传统安全研究。
