摘要
文章描述了当前女大学生消费认同的状况以及与之相关交际观的一种困惑,通过分析其深层原因提出了一种新的适应女大学生需要的消费认同追求,为女大学生树立适合自我的交际观构建了一个潜在的消费文化环境伦理模型。
Summary: College girl students, a special group, have different communication approaches however related to certain consumption activities in their social life. The consumption identity affects their communication view and behavior at great level. The paper, describing the current situation of their consumption identity and communication confusion,proposes a new identity pursuit meeting their need to offer an ethical environment for consumption culture so they may get a clue to develop a suitable communication view.
出处
《哈尔滨学院学报》
2008年第2期136-140,共5页
Journal of Harbin University
关键词
女大学生
消费认同
交际观
college girl students
consumption identity
communication view
作者简介
谢素军(1984-),男,湖南人,主要从事政治学研究;
曾盛聪(1961-),福建人,博士,副教授,主要从事政治学与行政学研究。