摘要
市场营销专业实践教学是培养应用性营销人才的重要途径,在我校市场营销专业专升本的背景下,对营销专业实践教学体系进行改革与创新,就显得尤为重要。本文主要从课堂实践、校内实践、校外实践三个环节对实践教学体系进行改革与创新,旨在建立有利于培养学生专业能力和综合素质的实践教学体系。
The practice teaching method in the marketing specialty is of vital importance to the cultivation of marketing talents of practical nature. As our marketing specialty has been upgraded to the undergraduate level, the reform and innovation seem all the more necessary. This paper discusses ways to reform and innovate the practice teaching system in the light of course practice, campus practice and out of campus practice so as to construct a system that will benefit the training of students＇professional abilities and comprehensive quality.
出处
《宁波工程学院学报》
2007年第4期58-61,共4页
Journal of Ningbo University of Technology
关键词
市场营销专业
实践教学
改革与创新
marketing specialty, practice teaching system, reform and innovation
作者简介
王敏，女，宁波工程学院经济与管理学院讲师。
