期刊文献+

基于关联的层次评价方法及其在网站评价中的应用研究 被引量:6

Study on Hierarchical Judgment Method with Interdependence and Its Application to Web Evaluation
在线阅读 下载PDF
导出
摘要 由于评价指标间常存在关联,本文提出了一种基于关联的层次评价方法.该方法通过λ模糊测度对指标和指标集的重要程度建模,通过判断矩阵求解评价指标的Shapley值,通过Marichal熵求解指标和指标集的重要程度,通过Choquet积分自下而上计算方案的综合评价值.该方法仅需决策者提供评价指标Shapley值的评断矩阵,在实际中可操作性强.文章最后通过对B2C电子商务网站的评价验证了方法的合理性和有效性,并证明了指标间相互独立的评价问题是指标间存在关联评价问题的特例,同样可以采用本文所提出的方法加以解决. In order to solve the judgement of the complex systems with interdependence, a new method of hierarchical judgement is peoposed. In the new method, the improtance of the index and indexes are modeled by λ, fuzzy measures; the Shapley valus of the indexes are calculated through the judgement matrix ; the improtance of the index and indexes are obtained based on the Marichal entropy and the synthetic values of the alternatives are gained by the Choquet integral from bottom to top. And finally, the models and methods are validated by evaluating for the B2C e-hussiness web sites, which also prove that the methods proposed here can also applied when the indexes are independent with each other.
作者 章玲 周德群
出处 《情报学报》 CSSCI 北大核心 2007年第5期699-703,共5页 Journal of the China Society for Scientific and Technical Information
基金 国家自然科学基金资助项目(90510010),教育部博士点基金资助项目(20050287026),国防科技工业软科学基金项目(C06004).
关键词 网站评价 λ模糊测度 CHOQUET积分 SHAPLEY值 Marichal熵 evaluation of the web site, λ, fuzzy measures, choquet integral, shapley value, marlchal entropy theory
作者简介 章玲,女,1979年生,博士研究生,从事复杂系统评价与评价的研究.E-mail:pawlin@126.com. 周德群,男,1963年生,博士,教授,博士生导师,从事复杂系统评价与评价的研究.
  • 相关文献

参考文献9

  • 1Sugeno M.Theory of Fuzzy Integral and its Applications,Ph.D.dissertation,Tokyo Institute of Technology,1974.
  • 2Chiou Hua-Kai,Tzeng Gwo-Hshiung,Ding-Chou Cheng.Evaluating sustainable fishing development strategies using fuzzy MCDM approach.Omega,2005,33(3):223-234.
  • 3Tseng Fang-Mei,Chiu Yu-jing.Hierarchical fuzzy integral stated preference method for Taiwan's broadband service market.Omega,2005,33(1):55-64.
  • 4Chen Yuh-Wen.Implementing an Analytical Hierarchy Process by Fuzzy Integral.International Journal of Fuzzy Systems,2001,3(3):493-502.
  • 5Chen Mei-Fang,Tzeng Gwo-Hshiung.Combining grey relation and TOPSIS concepts for selecting an expatriate host country.Mathematical and Computer Modelling,2004,40(13):1473-1490.
  • 6Shapley L S.A value for n-person games//Kuhn H W,Tucker A W,eds.Contributions to the Theory of Games,vol.Ⅱ,Annals of Mathematics Studies,vol.28.Princeton:Princeton University Press,1953:307-317.
  • 7Kojadinovic Ivan,Marichal Jean-Luc,Roubens Marc.An axiomatic approach to the definition of the entropy of a discrete Choquet capacity.Information Sciences,2005(172):131-153.
  • 8Marichal J L.Entropy of discrete Choquet capacities.European Journal of Research Operational,2002,137 (3):612-624.
  • 9常金玲 ,夏国平 .B2C电子商务网站可用性评价[J].情报学报,2005,24(2):237-242. 被引量:47

二级参考文献13

  • 1Salvatore March, Alan Hevner, Sudha Ram. Applying the technology acceptance model and flow theory to online consumer Behavior. pdf [ J ] . Information System Research,2002, 13(2):115 - 124.
  • 2Ritu Agarwal, Viswanath Venkatesh. Assessing a firm's Web presence: A heuristic evaluation procedure for the measurement of usability [ J ]. Information System Research,2002, 13(2) : 168 - 186.
  • 3Jonathan W. Palmer. Web site usability, design, and performance metrics. Information Systems Research, 2002, 13(2): 151 - 167.
  • 4Gray, W. D., M. C. Salzman. Damaged merchandise? A review of experiments that compare usability evaluation methods. Human-Computer Interaction, 1998, 13 : 203 - 261.
  • 5Lecerof, A., F. Patemo. Automatic support for usability evaluation. IEEE Trans. Software Engrg. 1998, 24:863 -887.
  • 6Karat, J. Evolving the scope of user-centered design. Comm.ACM., 1997, 40:33 - 38.
  • 7Keeker, K. Improving Web-site usability and appeal:Guidelines compiled by MSN usability research, http://msdn.microsoft. com/library/default. asp? url_/hbrary/en-us/dnsiteplan/html/improvingsiteusa, asp_ , 1997.
  • 8Kantner, L., S. Rosenbaum. Usability studies of WWW sites: Heuristic evaluation vs. laboratory testing. Prec.SIGDOC, Snowbird, UT, 1997. 153 - 160.
  • 9.[EB/OL].海尔公司网站:www.haier.com,.
  • 10.[EB/OL].联想公司网站:www.lenovo.com,.

共引文献46

同被引文献42

  • 1曹建军,马海洲,蒋德珑.武器装备体系评估建模研究[J].系统仿真学报,2015,27(1):37-42. 被引量:8
  • 2常金玲 ,夏国平 .B2C电子商务网站可用性评价[J].情报学报,2005,24(2):237-242. 被引量:47
  • 3韩宗海,刘振元,包晓春.项目管理信息系统集成及其发展趋势[J].计算机科学,2006,33(11):109-113. 被引量:15
  • 4Salvatore March A, Sudha Ram. Applying the technology acceptance model and flow theory to on line consumer behavior[ J]. Information System Research, 2002, 13(2) : 124-129.
  • 5王伟军.电子商务网站评价研究与应用分析.情报科学,2004,22(2):1484-1486.
  • 6Bryson N. Mobolurin A. An action learning evaluation procedure for muhiple criteria decision making problems[ J]. European Journal of Operational Research 1996, 96 : 379-386.
  • 7Graves S. A multi-echelon inventory model with fixed replenishment intervals[ J]. Management Science, 1996, 42( 1 ) : 1-18.
  • 8朱旭东.互联网提升官员“网络执政能力”[EB/OL].[2009-10-06].http://news.eastday.com/c/20091006/ula4709038.html.
  • 9TRS.网络舆情“智库”[EB/OL].[2009-10-06].http://www.trs.tom.cn/news/gsxw/200910/t20091020—2565.
  • 10Pearl J. Fusion Propagation and Structuring in Belief Networks [ J ]. Artificial Intelligence, 1986,29 (3) :241-288.

引证文献6

二级引证文献27

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部