摘要
当前,我国许多期刊社在急剧的市场转型中面临着巨大的生存压力和危机,期刊社要走出困境,必须转变观念,培养人才,找准方向,细分市场,加快经营管理模式的转变,充分发挥自身的优势和研究自身资源,依靠自己特色和优势,营造品牌。
Many periodicals in China are now faced with great survival pressure and crisis in the fierce market competition. To get out of the predicament, periodicals should change concept, train talents, and adjust to the changes of the market. They should speed up the transformation of the mode of operation and management, take advantage of their own favorable conditions, and make good use of their own resources.
出处
《广西师范大学学报（哲学社会科学版）》
2007年第3期124-126,共3页
Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)
关键词
期刊
现状
出版发行
期刊发展
periodicals
present situation
publication
development of periodicals
作者简介
黎海英（1963-），女，广西横县人，广西教育学院杂志社社长兼总编，文化传播学系主任，副编审。
