摘要
从经济学的角度出发,概括了中国不同时期服装品牌的发展状况,分析了服装"老字号"产生和存在的经济环境和条件,并运用品牌经济学的理论解释了传统服装"老字号"在当今时代未能发展壮大的原因。
The history of apparel and texture in china can be dated back to several thousand years ago,and the oldest brand of such kinds we can find today was found in Song dynasty,about 1000 years ago.Also there are old-famous Chinese apparel and texture brands that still exist in the markets of China.In this article,the auther tries to find the answer to this question,and explores how to find a way for the Chinese time-honored brands to do as well as those of Europe.
出处
《山西财经大学学报》
CSSCI
2007年第9期57-63,共7页
Journal of Shanxi University of Finance and Economics
关键词
服装“老字号”
选择成本
品牌经济学
time-honored brand of clothing
choice cost
Brand Economics
作者简介
吴珊（1975-），女，山东济南人，山东大学经济学院博士研究生，研究方向是品牌经济学理论与应用。
