摘要
当前,银行保险已成为我国仅次于个人代理之后的第二大营销渠道,对寿险公司经营的影响日益显著,但银行保险能否提升寿险公司的经营效率呢?本文以我国寿险公司2004年和2005年的相关数据,采用数据包络分析法(Data Envelopment Anal-ysis,DEA)探讨寿险公司之经营效率,并进一步利用Tobit回归方法分析银行保险业务对寿险公司经营效率的影响。
At present, Bancassurance has become the second most important marketing channel next to individual agent and plays a vital role in life - health insurance companies. However, can Bancassurance really improve the operating efficiency of life - health insurance companies? This study applies data envelopment analysis to estimate operating efficiency of life - health insurance companies, and further analyzes Bancassurance' s effect on the operating efficiency of those companies with Tobit regression model.
出处
《财经科学》
CSSCI
北大核心
2007年第9期31-36,共6页
Finance & Economics
作者简介
淦其伟(1977-),男,西南财经大学金融学院(成都,610074),博士生,研究方向:金融学
胡三明(1978-),男,西南财经大学保险学院(成都,610074),博士生研究方向:保险精算