摘要
本文在分析奥运作为全球特大型事件旅游对举办国或举办地具有的集聚性、不确定性、一次性影响特点与常规旅游对接待国或接待地具有平稳性、可持续性影响特点的基础上,运用国内外经验验证说明了奥运特大型事件旅游与常规旅游之间具有重要的互补性与互促性功能,并运用常规旅游价值链与全面营销理论进一步研究说明了如何充分发挥这种互补性与互促性功能的具体方式。
The paper makes an analysis of the impacts of Olympic Games and normal tourism activities on the host country and city. It is found that the global mega event Olympic Games features assembling, uncertainty, and one-time influence while conventional tourism activities characterizes stability and sustainability. Based on this analysis, the author applied case study method to demonstrate the fact that they are complementary to one another in nature and functions promoting one another. It also illustrates concrete methods to make full use of these functions with theory of tourism value chain and holistic marketing orientation.
出处
《旅游科学》
CSSCI
2007年第3期7-10,共4页
Tourism Science
关键词
奥运
特殊事件旅游
常规旅游
互促功能
Olympic Games
special event tourism
conventional tourism
function of interactive promotion
作者简介
何建民（1957-），男，上海财经大学国际工商管理学院教授，博士，博导。研究方向：旅游业与旅游企业经营管理。
