摘要
查阅福州国家森林公园的各种历史资料，结合所收集的福州国家森林公园年卡调查的数据，对福州国家森林公园年卡市场开发做了可行性分析，明确了福州国家森林公园年卡市场定位，提出了年卡市场开发的策略和营销策略。
By seeking kinds of collected historical data of Fuzhou national forest park with the investigated data of annual card of Fuzhou national forest park, feasibility of annual card market development of Fuzhou national forest park was analyzed, orientation of annual card mark was defined and market development and marketing strategies were put forward furthermore.
出处
《林业经济》
CSSCI
北大核心
2007年第5期64-66,共3页
Forestry Economics
关键词
福州国家森林公园
年卡
市场开发
营销
Fuzhou national forest park
annual card
market development
marketing
作者简介
游云飞，福州国家森林公园工程师、经济师。研究方向：森林生态旅游管理。
