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层次分析法在零售市场饱和度评价中的应用 被引量:4

The Application of AHM Method for Appraisement of Retail Market Saturation
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摘要 随着经济的发展,实业界投资零售商业的热情空前高涨.但零售商业要健康发展,有赖于对零售市场饱和度作出准确判断.利用层次分析法建立了一个饱和度评价体系,把定性的问题定量化,为政府部门制定和完善商业规划、为企业投资零售商业领域提供了一种易于操作的解决办法. With development of economy, the enthusiasm of businessmen to invest in retail business is increasing prosperous. However, it depends on right decision on retail market suration to make retail business develop heathily. An evaluating system for retail market suration is set up by using AHM. It can make the determined problem quantization and provide an easy way for the government to draw up and perfect its business plan and for the enterprise to invest in retail business.
作者 魏利 谭瑞林
出处 《数学的实践与认识》 CSCD 北大核心 2007年第6期40-43,共4页 Mathematics in Practice and Theory
基金 河北省科技厅软科学研究项目(054572215)
关键词 饱和度 层次分析法 权重确定 排序 saturation point analytic hierarchy method weight determination ranking
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  • 1中华全国商业信息中心企业联络部.《中国超市饱和度评价》[J].中国商贸,2002,.
  • 2Lord,J. D., Retail saturation, what the experts say. Southeastern Geographer, 5,2000, pp. 106- 115.
  • 3Mahajan, V., Sharma, S. and Kefin, R., Assessing market penetration opportunities and saturation potential for multi-store, multi-market retailers. Journal of Retailing, 64, 1988, pp. 315- 333.
  • 4Morton O'Kelly, Retail market share and saturation. Journal of Retailing and Consumer Services, 8, 2001, pp. 37 -45.
  • 5Benjamin, J. D., Jud, G. D. and D. T. Winkler, A simultaneous model and empirical test of the demand and supply of retail space. The Journal of Real Estate Research 16,1998, pp. 1- 13.
  • 6Kearney, Inc, 2003 Global Retail Development Index.
  • 7Kearney, Ine, 200g Global Retail Development Index.

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