摘要
节庆旅游的开发在提高区域知名度、传播区域文化、塑造区域旅游品牌、促进区域对外经济合作、带动区域经济发展方面发挥重要作用。在对节庆旅游概念界定和湖北省节庆旅游概况分析的基础上,从精品打造、市场运作、分工协作、群众参与、营销等方面提出了湖北省节庆旅游开发的策略。
Development of festival tourism played a very important role in improving the fame of area, disseminating area＇ s culture, shaping tourism brand of area, promoting broad economic communication, accelerating economic development of region. Based on the conception of festival tourism and the analysis situation about festival tourism on Hubei Province, this paper took some suggestion to exploit festival tourism on Hubei Province, such as extruding characteristic and shaping choice, micromanaging and marketing, combining different area and cooperation, building infrastructure and constructing environment, improving publication and building a network of festival tourism on Hubei Province and so on.
出处
《资源开发与市场》
CAS
2007年第1期90-92,共3页
Resource Development & Market
基金
湖北省社会科学基金项目[立项号:2005(065)]
关键词
湖北省
节庆旅游
现状分析
开发策略
Hubei Province
festival tourism
analysis situation
suggestion of development
作者简介
连建功（1980-），男，河南省新乡人，华中师范大学旅游发展研究中心2005级硕士研究生，研究方向为旅游发展规划与管理。
