摘要
本文基于消费者视角,开发了一组用于测评企业社会责任运动的量表体系并对其进行了实证检验。这组测评体系共包含16个具体的指标,构成回馈社会、赞助教育文化等社会公益事业、保护消费者权益、保护自然环境、承担经济方面的责任等五个维度。实证检验结果显示其具有较高的测评信度和效度,基于该量表体系所测评的企业社会责任运动业绩感知水平与消费者的企业信赖感和忠诚度显著相关。研究结论反映了中国消费者对企业承担社会责任的期待和评价标准,为研究人员提供了一个测评企业社会责任运动的工具,也为企业开展社会责任运动指出了具体方向。
Corporate social responsibility has been very important day by day not only for the company self but also for the consumers,employees and government. This study developed a scale for evaluating corporate social responsibility with consumers＇ viewpoint. The results of survey shows that consumers expect company perform their social responsibility at several facets such as servicing to society,supporting to education and culture undertakings, protecting consumers＇ right and interests,protecting environment and performing economic responsibility. In addition, how company performs their social responsibility should affect the consumers＇ trust and loyalty.
出处
《中国工业经济》
CSSCI
北大核心
2006年第6期114-120,共7页
China Industrial Economics
关键词
企业社会责任
测评体系
量表开发
消费者视角
corporate social responsibility
evaluating scale system
scale development
consumers＇ viewpoint
作者简介
金立印（1976-），男，辽宁沈阳人，（韩国）培材大学经营管理学院助理教授，经营学博士。
