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三一重工品牌打造之路

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摘要 2006年1月5日,国家工商总局正式向三一重工发出通知,三一商标(1550868号图形)被国家工商总局认定为中国驰名商标。三一重工创业以来,一直注重促进商标升级的名牌战略。这十几年里的三一品牌建设之路,笔者从以下几方面进行探索和思考。
作者 王伦德
出处 《交通世界》 2006年第06A期54-55,共2页 Transpoworld
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