摘要
户外广告与城市形象有着密切联系。评价了户外广告对塑造城市形象的积极意义,指出了户外广告危害城市形象的现实表现,并本着有利于打造城市形象的出发点,提出了设置户外广告的原则和对策。
Outdoor adverting is closely related to city images. This paper studies the positive significance of outdoor advertising to building city images, points out the practical presentation of its damaging of city images, and puts forward the principles and countermeasures of putting up outdoor advertisements based on building a favorable city image.
出处
《重庆工学院学报》
2006年第4期77-79,共3页
Journal of Chongqing Institute of Technology
关键词
城市形象
户外广告
环境
city image
outdoor advertising
environment
作者简介
谢春林（1972-）,男,四川彭州人,讲师,主要从事广告与品牌形象研究.
