摘要
广告是企业和消费者之间重要的联系纽带。运用法律对广告活动进行监督管理十分必要。本文从国家行政权力机关、行业自律、消费者监督管理等方面论述了法律对广告活动的监督管理,并概述了广告活动中的法律责任。
Advertisement is an important chain which combines enterprises with consumers. The application of law to supervision of advertising activities is necessary. This paper demonstrated the supervision of law to advertising activities from several aspects, such as national authorities, self-discipline of industries and consumer supervision, and presented responsibilities of law in advertising activities.
出处
《武汉船舶职业技术学院学报》
2005年第6期95-97,共3页
Journal of Wuhan Institute of Shipbuilding Technology
关键词
法律
广告活动
监督管理
law
advertising activities
supervision.
作者简介
陈光明，男，副教授，主要从事经济法方面的教学与研究工作。
