摘要
鲍德里亚是当今法国著名的哲学家和社会学家。他对符号的本体论做过系统而深入的思考,以符号学的视角审视当代社会及其症候,提出了消费社会的概念,认为人们的消费活动更多的是在符号层面上而不是在物质层次上。在一个已经符号化的消费社会里,人们通过消费各种作为符号的物品,而获得各自的身份认同。鲍德里亚关于媒介的后现代理论的核心思想就是有关“仿真”和“拟象”的理论,认为我们目前所处的就是一个新型的仿真时代,随着微观科学和信息技术的出现,人类的仿真能力日益强大,使仿真不再仅仅意味着对原型的模仿,仿真物发展为由结构价值决定的没有原型的事物的摹本———拟象。在符码主宰的彻底的表征危机之下,那些通常被认为是完全真实的东西都将带上超现时主义的拟象特征,真实实在会完全消失在影像和符号的迷雾之中。鲍德里亚重写了符号—现实的关系,以他特殊的理论视角梳理了当代生活世界的主题与客体的构成和交往形态,对当代欧美大众文化研究产生了广泛的影响。
Baudrillard is a famous French philosopher and sociologist. Having studied semiotic ontology thoroughly, from the perspective of semiotics, Baudrillard has examined the present society and its problems and posed the concept of ‘consumer society＇. And he holds the opinion that people＇s consuming activities are significant in the sense of signs rather than in that of objects. In the signified consumer society, people acquire their status identity through consuming various objects as signs. The core thought of Baudrillard＇s postmodemist theory is his theory of simulacra and simulations and he believes we are in a new era of simulacra. With the development of microcosmic science and information technology, the human＇s ability of simulation is increasing day by day, which makes simulations not restricted to those of archetypes. The objects of simulation develop into simulacra-facsimiles without archetypes determined by structural value. In the token crisis dominated by sighs, the things which are generally thought to be completely true are tinged with the characteristics of simulacra and the reality disappears in images and signs. Having reconstructed the relationship between signs and reality, Baudrillard offers us a new perspective of observing the structures of subjects and objects and their relationship, which has affects comprehensively the study of mass culture in Europe and America.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2005年第5期105-109,共5页
Journal of Social Science of Hunan Normal University
作者简介
梅琼林（1964-），男，湖北武汉人，武汉大学新闻与传播学院教授，博士生导师。
