摘要
我国经济的持续快速发展和经济全球化趋势为我国会展业发展提供了难得的机遇,本文在对会展物流的定义、特征和会展物流系统的内容阐述之后,针对我国会展物流业的现状,提出了发展现代会展物流的对策措施。
With the development of ever-increasing economy in China and the trend of globalization, rare opportunities are provided to China' s convention and exhibition Industry. The definition, characteristic and the structure of logistics distribution in convention and exhibition industry are presented in this article The author also puts forward the countermeasures to the development of the logistics distribution in the modern convention and exhibition industry based on the reality in China
关键词
会展
物流
会展物流
Convention and Exhibition Industry
Logistics Distribution
Exhibition Logistics
作者简介
张臻竹(1974-)女,湖北宜城人,天津大学管理学院博士研究生。研究方向:供应链管理。