摘要
目的为了对陕西入境旅游市场进行科学客观地分析,为政府有关部门提供决策依据。方法运用旅游系统市场竞争态模型对陕西省2002年入境旅游业客源市场和目的地市场的竞争态势进行定量计算和分析。结果①客源市场中金牛市场占40%,日本、美国、德国等市场显示出继续稳定攀升的发展特征;瘦狗市场占33%,加拿大、澳大利亚、新加坡市场已明显复苏;幼童市场占20%,泰国、菲律宾等新兴市场增长迅速;明星市场占7%,韩国市场持续增温。②目的地市场中幼童市场占60%,其中商洛地区年增长率高达50%,安康地区也高达45.1%;金牛市场占20%;明星市场占10%,西安地区一枝独秀,其市场占有率高达88.5%;瘦狗市场占10%,榆林地区弱势明显。结论2002年陕西省入境旅游客源市场表现出旺盛的增长态势,但是要实现旅游业的可持续发展,还必须进行科学的市场研究,并加强政府对旅游业发展的规划指导。
Aim To enhance tourism competition as the only way to actualize the sustainable development of regional tourism. Methods Using the market-competitive-state model, the competitive state of source-markets ＆ terminal markets were counted and analyzed. Results In source-markets, golden-bull-market was 40% , Japan, America and Germany maintain improvement; thin-dog-market was 33%, Canada, Australia and Singapore have been resuscitated; child-market was 20% ; and star-market was 7%. In terminal markets, child-market was 60% , annual increasing rate in Shangluo was more than 50% higher; Golden-bull-market was 20% ; star-market was 10%, Xi＇an is the only. And thin-dog-market was 10%, the infirmness of Yulin was very clear. Conclusion Source-markets ＆ terminal markets of Shaanxi all went up in 1999. In order to achieve the sustainable tourism, scientific market investigation and government＇s direction are needed.
出处
《西北大学学报（自然科学版）》
CAS
CSCD
北大核心
2005年第4期475-478,共4页
Journal of Northwest University（Natural Science Edition）
基金
国家自然科学基金资助项目(49571027)
陕西省教育厅专项基金资助项目(00JK146)
关键词
旅游系统
市场竞争态
客源地市场
目的地市场
tourism system
market-competitive-state
source-markets
terminal markets
作者简介
张彦（1965-），女，河南荥阳人，宝鸡文理学院讲师，从事旅游市场学研究。
