摘要
以"体育观众满意度模型"(SportSpectatorSatisfactionModel,即SSSM模型)为理论分析框架,对我国足球联赛的观众满意度问题进行分析,揭示我国足球联赛观众满意度低的原因,并对如何提高我国足球联赛观众满意度提出相应的对策和建议。
<Abstrcat>This paper utilizes Sport Spectator Satisfaction Model (i.e.SSSM) as the theoretical analytical framework to analyze the spectator satisfaction of the games of Chinese Football Association,reveals the reasons behind the low spectator satisfaction and finally makes some suggestions on how to improve the spectator satisfaction of Chinese Football Association.
出处
《沈阳体育学院学报》
2005年第3期29-31,共3页
Journal of Shenyang Sport University
