摘要
通过对来莆国内旅游者的438份有效问卷的调查和访问,分析莆田市国内旅游消费行为特征,提出满足旅游消费行为开发国内旅游市场的对策。
Through 438 effective questionnaires from domestic tourists visiting Putian, this paper analyses the characteristic of the domestic travel consumption in Putian and puts forward countermeasures for developing the domestic tourism market to satisfy travel consumption.
出处
《莆田学院学报》
2005年第3期89-92,共4页
Journal of putian University
基金
福建省教育厅B类课题(GB02196)
莆田学院资助项目(02204)
