摘要
市场定位是企业营销战略的一个重要环节,企业通过细分市场,选择合理的目标市场,发掘市场机会,针对性开展市场营销活动。
Marketing orientation is one of the essential sectors of an enterprise's running strategy. An enterprise is elaborately dividing the markets, aiming the target markets for itself and seeking the business chances, while its own selling scale is continuously developing.
出处
《中国钼业》
2005年第3期52-54,56,共4页
China Molybdenum Industry
关键词
市场定位
市场细分
目标市场
marketing orientation
elaborate division of the market
target market
