摘要
共生营销理论是几个独立的企业通过合作进行营销的理论,它的理论基础是博弈论。我国航运业发展较快,但面对入世和全球航运企业的合并,竞争压力很大。文章将共生营销理论应用于我国航运企业并提出一些建议,旨在提高我国航运企业的竞争力。
The theory of coexisting marketing, whose theoretical base is game theory, is a theory that several independent corporations cooperate to market. The shipping industry in China develops rapidly. As China's entery into WTO and global shipping companies' incorporation, shipping companies in China face great challenges. This paper applies the theory of coexisting marketing to shipping companies in our country and presents some suggestions in order to improve the competitiveness of these companies.
出处
《南通航运职业技术学院学报》
2005年第2期59-62,共4页
Journal of Nantong Vocational & Technical Shipping College
