摘要
导游人员素质和服务水平的高低直接影响着我国旅游企业的形象,影响着我国旅游市场的进一步开发和拓展.改善和提高导游人员的服务质量与水平需要政府、行业和旅游企业共同努力,建立一个符合市场规律的管理体系.
The quality and service level of cicerone team directly affect the image of our country's tourism industry,and further development of our country's tourism market.Improving the service level and quality of cicerone team needs joint efforts from government,industry,consensus and tourism enterprises to establish a management system according to market laws.
作者
王运
WANG Yun (Puyang Vocational and Technical Secondary School,Puyang 457000,China)
出处
《河南职业技术师范学院学报（职业教育版）》
2005年第3期74-75,共2页
Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition)
关键词
导游
旅游业
导游队伍建设
cicerone
tourism industry
construction of cicerone team
