摘要
本文认为,目前我国农村商品流通中存在着商品流通业态单一、营销方式单一、支付方式单一、流通网络薄弱等问题。开拓农村市场,要进一步提高农村商品档次、增加商品种类;积极发展农村超市和连锁经营,开辟旧货市场,满足农村市场的不同需求;完善支付方式,如赊销、信用交易等,为农村市场发展提供更多的便利;推行新的营销方式,增加有效供给;加强物流供应链理论的研究,发挥各类协会在农村商品流通中的重要作用。
There are some problems with China's current rural commodity distribution, these problems include the single mode of commodity distribution,marketing and payment,and the weakness of distribution network.To explore the rural market,we should first,further improve the grade of rural commodity and realize commodity diversification;second, positively develop the supermarket and chain-store operations in the rural market,and set up the market for second-hand goods to meet different needs in rural market;third,improve the mode of payment,such as credit sales,to provide facilities for the development of rural market;forth,introduce new mode of marketing to stimulate effective supply;fifth,strengthen research on the theory of logistic supply chain to give full play to the importance role of different sorts of association in rural commodity distribution.
出处
《中国流通经济》
CSSCI
北大核心
2005年第6期50-52,共3页
China Business and Market
基金
2004年国家社会科学基金项目<扩大农民消费问题研究>(项目编号:O4BJYO49)的阶段性研究成果
关键词
农村
商品流通
发展对策
超市
连锁经营
rural area
commodity distribution
countermeasures on development
supermarket
chain-store operations
