摘要
市场营销理论的发展是以成熟、健全的市场经济体制为基础的。市场经济从一定角度上说,是以商业诚信为根基的体制。只有在这个基础上,市场营销的实施才能真正促进交易中产品信息的传递与接收,从而促进社会生产力的发展以及社会文明的进步。否则失去这一根基,市场营销不但不能提高交易中产品信息传递的效率,甚至会扭曲信息的传递。本文拟对市场营销过程中的诚信问题进行理论分析,并对我国现存商业行为中的失信行为提出自己的思路与看法。
The development of marketing theory is based on the sound and healthy market economy system. Partially,market economy is to be beneficial from honesty and credit, which can enhance the communication of information through transactions and accelerate the development of society. Otherwise, the performance of marketing will restrain communication of information efficiently in transactions, and even distort the communication and destroy the information. This article analyzes honesty and credit in the course of marketing and puts forward the thoughts and ideas for them.
出处
《西安邮电学院学报》
2005年第2期80-85,共6页
Journal of Xi'an Institute of Posts and Telecommunications
关键词
诚信市场营销
信息
交易
Honesty marketing
information
transactions
