摘要
电子商务作为一种全新商务模式,以强大的生命力冲击着传统的商业结构和贸易方式,推动着现代营销理论的发展。电子商务环境下市场营销环境的变化,给市场营销理论带来新的挑战与研究课题。
As a brand-new commercial model, electronic commerce forms a new exchange mechanism and breaks through the limitation of time and space. It establishes new market regulations, pounds at the traditional commercial structure and trade methods with strong life force, and pushes the development of modern marketing theory. The change of marketing environment in the environment of electronic commerce brings new challenge and research topic to marketing.
出处
《云梦学刊》
2005年第1期61-63,共3页
Journal of Yunmeng
关键词
电子商务
市场营销理论
发展研究
electronic commerce
marketing theory
development study
