摘要
采用文献资料法,描述了当前国内大众体育传播的现状:参与媒介众多,受传人数可观,市场份额较高;分析了以报纸、广播、电视、刊物为代表的大众媒介体育传播的特征,论述大众体育传播的最新态势:即各媒介间激烈的竞争与多层次、多元化的合作并存,新兴媒介的加盟和挑战;指出了大众媒介与体育传播的必然联系及其现实意义:体育信息的大量需求是大众体育传播的前提,大众体育传播具有独特的社会功效,体育产业召唤大众传播。
By using the method of literature, the present study has described the current domestic status quo of mass sports dissemination, i.e. participating medium are large in number, the number of people accepting the dissemination is substantial and the number of market portions shared is greater. It has analyzed the characteristics of mass medium's sports dissemination by newspapers, broadcast, television and issues, expounded the latest situation of mass sports dissemination, that is, intensive competition among medium coexistent with their multi-gradation and pluralizational cooperations and accession and challenge of risingmedium, pointed out the inevitable relationship between mass medium and sports dissemination and its realistic significance: a great number of requirements of sports information are a prerequisite to mass sports dissemination, mass sports dissemination has distinctive social effect and sports industry calls on mass dissemination.
出处
《上海体育学院学报》
CSSCI
北大核心
2004年第6期34-37,共4页
Journal of Shanghai University of Sport
关键词
大众媒介
体育传播
体育产业
mass medium
sports dissemination
sports industry
