摘要
随着我国旅游业的迅速发展,旅游企业在城市旅游市场上的竞争已白热化,探索和开发新的旅游市场已成为摆在我们面前的一个重要课题。我国作为农业大国,开发农民旅游市场对旅游业的健康发展有重要意义。通过对农民旅游现状的抽样调查,结合当前国内旅游发展趋势,对制约我国农民外出旅游的主要因素进行了初步分析,并提出了开发农民旅游市场的建议和策略。
With the development of tourism in China, tourism enterprises are experiencing fierce competition in the city tourism market. Exploring and opening up a new tourism market are important to us. As an agricultural country ,developing rural tourism market can promote the development of tourism .This paper, through investigating the actuality of tourism in rural areas and combining with the trend of our domestic tourism, offers some suggestions and strategies to develop the tourism market in the countryside.
出处
《桂林旅游高等专科学校学报》
2004年第5期23-27,共5页
Journal of Guilin Institute of Tourism
关键词
农民旅游市场
旅游开发策略
中国
文化观念
社会保障
tourism consumption
tourism of rural residents
rural tourism market
market development
