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组合分析法在消费者产品属性偏好研究中的应用 被引量:13

Application of Conjoint Analysis in Customers' Preferences for Attributes of Products/Services
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摘要 组合分析法是一种用于测量和估计消费者对产品属性以及属性水平偏好结构的十分有效的市场分析技术。本文详细地讨论了属性相对重要性以及产品总效用函数的估计方法,并提出了一种新的基于定性和定量属性的消费者单属性边际效用函数回归模型,同时结合一个案例数据,介绍了该方法数据分析的实际应用。
出处 《数量经济技术经济研究》 CSSCI 北大核心 2004年第11期138-145,共8页 Journal of Quantitative & Technological Economics
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