摘要
本文从营销流理论出发,分析了营销流运行安全的主要因素,以及营销流运行中常会造成的失败,并从PICPIC模型出发,提出了营销流运行失败的修复方法。
Starting from the theory of marketing flow, the paper analyzes the main factors of the operation safety of Marketing flow and the usual failure during its operation. The paper also puts forward the repairing methods for the operation failure of marketing flow based on the model of PICIPIC.
出处
《南京财经大学学报》
2004年第5期65-67,共3页
Journal of Nanjing University of Finance and Economics
关键词
营销流
安全
修复管理
marketing flow
security
recovery management
