摘要
体育健身娱乐业是体育产业的基础性本体产业,发展体育娱乐业对于推动"全民健身计划"和"奥运争光计划"两大战略的实施和实现具有重大的意义。通过对体育健身娱乐市场中具有代表性的北京、广州、上海等地进行调查,并对东西部地区体育健身娱乐业予以比较,对其中存在的问题进行了探讨,提出了相应的对策。
Fitness entertainment industry is the basis of sports industry. It will have a good sense about achieving the plan of people's exercise and credit in Olympic Games. By the investigation to representational cities such as Beijing, Guangzhou, and Shanghai, moreover, fitness entertainment industry in east and west district have been compared with, this paper has researched the existed problems and offered the appropriate countermeasures.
出处
《北京体育大学学报》
CSSCI
北大核心
2004年第8期1031-1033,共3页
Journal of Beijing Sport University
关键词
健身娱乐
市场
现状
问题
对策
fitness entertainment
market
current situation
problems
countermeasures
