摘要
通过对宁波民营企业现状的分析,提出民营企业应增强国际化经营意识、积极实施名牌战略、组建战略联盟、建立有效的人才培养和管理机制等一系列措施和对策。
By taking analysis on the status quo of private enterprises in Ningbo,this thesis puts forward a series of measures and countermeasures, which include stronger sense of internationalized operation, active implementation of famous brand strategy, establish strategic alliance, effective cultivation of talents and set up of efficient managing mechanisms.
出处
《浙江万里学院学报》
2004年第4期92-95,共4页
Journal of Zhejiang Wanli University
关键词
民营企业
开拓国际市场
跨国经营
出口
private enterprise
international marketing
transnational operation
export
