摘要
20世纪80年代以来,美国新闻业娱乐化趋势凸显,根据新制度主义的制度变迁理论,美国新闻娱乐化最初的表现是传统的编辑经营分离的制度被打破,整合营销的市场理念进入新闻的编辑制作过程。美国新闻业的娱乐化现象是诱致性制度变迁的结果,是消费文化以及新闻业完全市场化运作的化合产物。
The trend of Soft Journalism has gradually become a mainstream in American Press since 1980s. According to the theory of Institutional Change of Neo-Institutionalism, this trend began with the break the church-state wall (that is to say, American media did not preserve the separation of the newsroom and the management) and the integrated marketing conception intruding into the process of news editing. In this thesis, Soft Journalism in American Press is the result of the induced institutional change, and the interactional outcome of the culture of consumption and the completely market-driven journalism.
出处
《武汉大学学报（哲学社会科学版）》
北大核心
2004年第4期562-569,共8页
Wuhan University Journal：Philosophy & Social Science
关键词
美国新闻业
娱乐化
制度变迁
消费文化
American press
soft journalism
institutional change
culture of consumption
