摘要
以运动休闲产业与旅游产业高度发达的杭州富阳为例,探索了两大产业互动融合的模式。研究表明,两者在彼此核心产业形成互动,实现互动的条件是以自然资源禀赋为基础,客观消费需求为动力,企业间融合为主体,产品融合为客体,政府主导为依托。结合两者互动融合的时空特征,将两者互动的模式分为基本形态,包括产业规划的资源整合模式、价值链渗透的新产品模式、产业链延伸的运动休闲产业基地景点模式、产业联动的营销模式四种,和空间形态,包括富春江运动休闲文化旅游区、龙门山户外运动观光体验区、岩岭湖生态旅游型运动休闲区、东洲滨水运动休闲旅游集聚区。
For example of Hangzhou Fuyang where sports and leisure industry and tourism industry is highly developed,we explores the interaction between the two big industrial integration model.Research shows that,there is the interaction on each other core industries.The interactive condition is based on natural resource endowment,the objective demand for power,in-enterprise integration as the main body,the product interaction as the object,the government leading to rely on.Combining the spatial and temporal characteristics of both interaction and integration,the interactive mode is divided into the basic form,including the industry planning mode of resource integration,value chain penetration of the new product model,extend the industry chain of sports leisure industry base attractions mode,industry linkage marketing mode of the four,and the space form,including the Fuchun River Sports Leisure Cultural Tourism Zone,Longmen Mountain Outdoor Sports Tourism Experience Area,Rock Ridge Lake Tourism Ecological Leisure Zone,Dongzhou Waterfront Leisure Sports Tourism Cluster.
出处
《浙江体育科学》
2014年第5期33-37,共5页
Zhejiang Sport Science
基金
国家体育总局体育哲学社会科学资助项目(1714SS12107)
浙江省社科联资助项目(2011N109)
关键词
运动休闲产业
旅游产业
互动
模式
sport leisure industry
tourism industry
interactive
mode
